afaqs! news bureauPublished: 12 Aug 2019, 12:59 PM
People Spotting

Geometry Encompass ropes in Ranjit Raina as CEO

Indian experiential marketing and brand activation agency, Geometry Encompass recently announced the appointment of Ranjit Raina as the chief executive officer. Raina will commence his new role from August 13, 2019. In his earlier stint with the agency, he worked as the chief operating off­­­­icer.

Raina has over 27 years of experience across production houses, experiential industry and television. He first joined the agency in 2004. During his decade long stint with Encompass, he was involved with the bottom line functions primarily finance and corporate operations of the organisation. He has worked with clients across sectors like Nokia, Pepsi, Hyundai, GSK, Mercedes Benz, Palmolive and Gillette. He has also played an eminent role in the acquisition of the agency by global giant WPP in 2008.

In 2014, he moved on to lead his own business venture, an engagement design consultancy company - RAD!CAL.

“Ranjit has witnessed the growth of Geometry Encompass from the very beginning and now will bring his expertise and experience back to the organization,” said Diana Cowley, CEO – APAC, Geometry Global.

Speaking on the development, Roshan Abbas CEO and MD said, “We are happy to have Ranjit back as the leader of our team. He has proven time and again his strong understanding of the market and his expertise in live engagement experiences. He is bringing with himself the agility of a start-up and a new-age thinking that will lead Geometry Encompass to newer heights.”