He will continue to be based out of Gurgaon and will report into Prasanth Kumar.
GroupM, the media investment group of WPP, announced Ajay Mehta, as managing director of Cinema (ITV) and OOH (Kinetic). Prior to this Ajay used to be the MD of ITV. Ajay Mehta will also be joining the GroupM India Executive Committee (ExCo).
Speaking on the development, Prasanth Kumar – CEO, GroupM South Asia said, “We are fortunate to be the leaders in both cinema and OOH practices and our goal and vision is to make it stronger and bolder. Our belief in OOH and Cinema related solutions for brands continue to be strong and while we are going through tough times, it is important to prepare as well as strengthen our offering. Ajay in his leadership role will focus on integrating the teams and prioritise focus on larger returns for clients and brands, shaping solutions that would provide an edge for our clients by collaborating with multi avenues like digital, technology and other media opportunities. I am confident his entrepreneurial skills and collaborative nature will help and lead the teams to larger strength.”
Ajay Mehta, managing director of Cinema (ITV) and OOH (Kinetic), said, “I am very excited with this opportunity. The coming together of the two businesses is a huge opportunity for us to create new strengths and to be valued partners for our clients by delivering result -oriented solutions for them. I look forward to working with the two teams and to contribute to the growth of the Business.”
All the iTV teams along with the Kinetic leadership team will report to Ajay while he will continue to be based out of Gurgaon and will report into Prasanth Kumar.