afaqs! news bureauPublished: 25 Nov 2019, 11:25 AM
People Spotting

Amish Sabharwal joins GREY as Executive Creative Director

GREY India has appointed Amish Sabharwal as executive creative director, based in Gurgaon. He will work closely with Sandipan Bhattacharyya, Chief Creative Officer, GREY India.

Sandipan Bhattacharyya,
Sandipan Bhattacharyya,

Welcoming Amish on board, Sandipan said, “We’re thrilled to have Amish on board and to have a younger creative leader in our core team. We live in a world that’s being propelled by the phenomenal business ideas of a younger generation, so it’s only apt that advertising embraces the creative power of a new breed of thinkers. Amish is enormously talented, creatively restless and mature beyond his years. This is going to be an amazing ride!”

Prior to GREY, Amish has had noteworthy stints at JWT, McCann and Dentsu Impact, where he led the launch campaign of one of the world’s most iconic brands -IKEA in India.

At JWT, as a senior creative director, he was involved in the revamp of Gatorade with campaigns like ‘Sweat for Gold’ and ‘Hate your Teacher’, making the Times of India print supplements relevant to the youth with the iconic ‘Flirt with your city’ campaign and the launch of Sting, an energy drink from Pepsi. Apart from this, some other brands he’s worked on include Hindustan Times, Mint, Subway, Nescafe, Aircel, Nokia, Kurkure, Chevy Cruze, Lays, Airtel DTH, Pizza Hut and Indian Badminton League.

His work has been awarded at the New York Festivals, Abbys, Effies and Kyoorius Awards. He has also been tagged as a ‘Hot Young Creative’ of advertising by The Economic Times.

On joining GREY, Amish said, “For the last couple of years, GREY India has been signalling a creative shift with big wins at Cannes, D&AD, One Show, Effies and Spikes. What’s truly motivating is the vision to create work that moves consumers, trends and juries alike. A place where creative culture and love for ideas supersedes hierarchies, silos and egos. And with Sandipan and the talented team, I hope to further that vision.”