Anupam Bokey joins Allied Blenders & Distillers as CMO

Allied Blenders & Distillers (ABD) has appointed Anupam Bokey as CMO.

Bokey said, "It's with a great vision to transform ABD to become the most admired alcobev company in India."

Before this, he was Vice President (CMO) at Too Yumm!, a baked chips brand marketed by the RP Sanjiv Goenka Group.

In a career spanning over two decades, Bokey has enjoyed a 17-year stint at Unilever and he began his career at Britannia Industries where he worked for five years.