Bajaj Electricals appoints Ravindra Singh Negi as Chief Operating Officer

The leading consumer durables company - Bajaj Electricals has appointed Ravindra Singh Negi as chief operating officer (COO) of its consumer products business and Rajesh Naik as head of the lighting business. Both executives will report to Anuj Poddar, Executive Director, Bajaj Electricals.

Negi will join Bajaj Electricals in July 2022 from Havells India, where he was president of the Electrical Consumer Durables segment. Prior to that, he spent nearly two decades in Bharti Airtel in various roles, with his final role being CEO of the Delhi and NCR telecom circle

Additionally, the company has also announced the formation of a unified Lighting Business segment by combining its Consumer Lighting Business and its Professional Lighting Business, which will be led by Rajesh Naik. Naik joined Bajaj Electricals in December 2019 and in this period has led a turnaround of the Illumination Business taking it to the leadership position in the industry. Naik has over two decades of experience in the sector.

Making these announcements, Anuj Poddar, executive director at Bajaj Electricals said, “Over the past three years, we have embarked upon a significant transformation journey at Bajaj Electricals with a clear agenda of driving growth and value creation for all stakeholders. During this period, we have consistently demonstrated our ability to deliver on the agenda with agile decisions and focused execution even amidst a tough environment. As we look forward to our next phase of this transformation, we are committed to even more aggressive growth and to driving operational excellence across our businesses. The reorganisation and strengthening of our leadership are designed to enable this. I am pleased to welcome aboard Ravindra, who comes with a stellar professional track record and strong leadership skills. I am confident that he will be able to drive strong performance of our Consumer Products business. Further, in Rajesh, we already have a very strong leader who has successfully driven our Lighting Business to leadership position. With his widened responsibility as Head of the unified Lighting Business, I am sure that he will bring to fore his deep experience and sharper focus on this overall business to re-assert Bajaj Electricals’ leadership in the Indian marketplace.”

Ravindra Singh Negi, the appointed COO of Consumer Products Business at Bajaj Electricals added, “Bajaj Electricals is an established leader in consumer appliances with deeply entrenched brand and distribution strengths. As an industry player, I have closely watched the changes over the recent past with several new initiatives that are strengthening its competitive position as well as transforming it into a best-in-class organisation. I am excited to be joining the organisation at this juncture and to build on this momentum of transforming a strong brand legacy into a future-ready consumer-centric and innovative organisation. I look forward to working with the team and leaders to deliver on superior growth & competitive performance.”

Commenting on his new responsibility, Rajesh Naik, head of lighting business at Bajaj Electricals said “The last 2.5 years at Bajaj Electricals have been immensely challenging yet gratifying as we have successfully turned around our Illumination (Professional Lighting) Business, driving its growth in an extremely tough market environment. We are now well poised in both the professional lighting business as well as in our consumer lighting business with several new product launches and innovations. I am confident that with this new unified Lighting Business segment we will be able to drive a much stronger go-to-market thrust, better synergies, and cohesive operations. I look forward to working with our teams and channel partners to drive rapid growth for our business.”