Berger Paints India, a paint brand, has launched a new campaign for its Brand Silk with actress Kareena Kapoor Khan. The campaign, with the tagline “Nothing Shines Like Silk,” uses humour to highlight the paint’s shine as the main feature. The film shows Kareena walking through her home wearing sunglasses indoors because of the glossy walls.
The track “Kala Chashma” adds a lively tone to the campaign.
Speaking on this campaign, Abhijit Roy, CEO and MD of Berger Paints said, “Consumers are increasingly opting for wall finishes with a sheen—seeking both elegance and lasting durability. Berger Silk has established itself as a leader in this segment, offering unmatched sheen and long-lasting performance. Silk’s exceptional quality has made it the go-to choice for consumers who desire luxurious walls. With this campaign, we aim to reinforce a singular thought: when it comes to sheen, nothing shines like Silk.”
Commenting on this campaign, Mayuresh Dubhashi, chief creative officer, FCB Neo said, “The idea was to bring glamour to life in a way only Kareena could. The sunglasses became a fun, stylish metaphor for the high-gloss, smooth finish of Berger Silk —walls so shiny, you can’t look away. We wanted the film to feel aspirational but with a wink. It’s modern, fashion-forward, and a little tongue-in-cheek—just like the product, and just like Kareena herself”
Agency Credit Details:
- Creative Agency: FCB Neo
- Client: Berger Paints
- National Creative Director: Anusheela Saha
- Production House: Sun City Studios
- Director: Rahul Bharti
- Media Agency: Dentsu
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