She will be responsible for planning and elevating WeWork India’s brand and marketing infrastructure.
WeWork India, the leading flexible workspace provider, has announced the appointment of two senior leaders to its executive leadership team. Debosmita Majumder joins WeWork India as chief marketing officer, while Rupesh Kumar has taken up the role of head of engineering.
Talking about the new appointment, Karan Virwani, CEO, WeWork India added, “As we continue on a path of profitability, marketing and engineering will play a key role in elevating member experience and amplifying our market presence. I am delighted to welcome Debosmita and Rupesh to WeWork India’s leadership team. Their strategic insight and creative prowess perfectly align with our vision of strong brand building and sustained growth. With their diverse experience across brands, I am confident they will play a crucial role in solidifying our position as the industry leader.”
In her new role, Debosmita will be responsible for planning and elevating WeWork India’s brand and marketing infrastructure involving aspects such as brand campaigns, marketing automation, strategy development and more. A seasoned marketing professional with over 17 years of proven success, she has driven and delivered multiple high-impact results in her previous stints with Embassy Group, Porsche India, and PUMA India.
Commenting on the appointment, Debosmita Majumder, chief marketing officer at WeWork India, said, "Over the past six years, WeWork India has grown into a brand with a distinct identity of its own, catering to a varied range of consumers - from entrepreneurs to enterprises. It has been an interesting journey, one that’s full of innovation and exciting possibilities. I am delighted to join WeWork India at this pivotal point, and work closely with the team to continue the momentum and achieve new milestones”.
With over two decades of extensive experience in tech, Rupesh specialises in building large-scale web applications and enterprise products. An IIT-IIM graduate, he has previously been associated with MediBuddy, BigBasket, and Adobe Systems. In his former roles, he has worked closely with the business leaders to define a comprehensive technology roadmap and built a lot of innovations and automation to significantly improve customer satisfaction.
"I am excited to be a part of WeWork India's journey and look forward to contributing to its tech-driven growth. WeWork India has been a game-changer in the flexible workspace industry and the opportunities that lie ahead are immense. I am committed to driving innovation and excellence in our engineering efforts, ensuring that WeWork India remains at the forefront of workplace technology,” added Rupesh Kumar, head of engineering at WeWork India.