Sirdeshpande has joined edtech major as Global Head of Brand Marketing.
Vednarayan Sirdeshpande from Discovery has recently joined edtech major company WhiteHatJr. as global head of brand marketing. Ved joined Discovery as marketing head in Dec 2016 and subsequently had his role expanded to manage original content for the premium networks (Discovery Channel, Animal Planet & TLC). Over the past 3+ years he has led brand marketing, IP creation & digital marketing across all network brands.He has executed some of the most talk-worthy marketing campaigns like Man vs Wild with PM Modi, Into the Wild with Superstar Rajnikanth.
Prior to Discovery Ved has 10 years of core marketing experience in e-commerce (Amazon India), FMCG (Mondelez International) and Advertising (Ogilvy) sectors across India and Asia Pacific, driving success in achieving the twin peaks of marketing – creativity and effectiveness.