She will be joining as the chief marketing officer.
Anuja Trivedi has resigned as the executive director, content studio strategy head, Disney Star, and will be joining as the chief marketing officer at Shemaroo Entertainment, highly placed sources confirmed.
Trivedi was with Disney Star for over nine years in different roles. She joined in 2013 as a senior manager, product and revenue strategy, Star Plus and climbed up the ranks. Elevated to the current role in March 2022, she lead the content studio strategy across TV and digital and across multiple languages and content formats to maximise subscriber growth on Disney+ Hotstar and Star’s network market share on TV.
Prior to Disney Star, she was working with World Gold Council, McKinsey & Company, Morgan Stanley Advantage Services and PwC.
Hiren Gada, CEO - Shemaroo commented, “We are pleased to welcome Anuja to Shemaroo as our new CMO. Anuja's expertise in analyzing market trends and identifying growth opportunities will be instrumental in our expansion plans as we continue to navigate the ever-changing media landscape. Her ability to develop innovative strategies and create compelling content experiences for audiences aligns perfectly with our mission of delivering exceptional value to our consumers. We are confident that Anuja will play a crucial role in the continued success and growth of Shemaroo.”
Arghya Chakravarty, COO - Shemaroo added, “Anuja’s impressive track record, diverse experience and strategic approach to business and content development makes her a perfect fit to lead our marketing efforts. With her leadership, we look forward to further strengthening our position in the industry and delivering engaging and meaningful content experiences to audiences across India and beyond. I wish her all the very best for her new role as the CMO at Shemaroo.”
With the addition of Anuja Trivedi’s to its leadership team, Shemaroo is well positioned to capitalize on the fast-evolving media landscape and continue to deliver high-quality and engaging content experiences to its consumers.