Ekta Upadhyay has been appointed assistant general manager – head of marketing for Costa Coffee, Airports Business, and New York Fries at Devyani International.
She took to LinkedIn to announce the same.
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Upadhyay is a brand and media marketing professional with over 14 years of experience in creating and driving brand strategies. She has launched big and small campaigns with a 360 degrees approach and specialise in strategising and executing campaigns that are built around ATL, BTL with strong social media, digital media and on-ground event execution.
Throughout her career, she has worked with organisations such as KOOVS.COM, Creditron Services, Mindshare, and VivaKi.