EMotorad co-founder Aditya Oza teams up with Harbor365’s Mikhail Bohra to launch Luxora Experiences

Aditya Oza, co-founder of EMotorad, and Mikhail Bohra, co-founder of Harbor 365, have announced the launch of Luxora Experiences, a bold new venture set to transform the medical tourism industry.

At Luxora, they aim to apply their marketing and execution skills. The brand targets the Western medical tourism market by combining surgery with travel.

Their model combines vacation + surgery, offering medical care with travel for patients from the USA, UK, and Australia seeking affordable alternatives.

Aditya Oza shared, “Healthcare, just like mobility, is borderless. The last bet at EMotorad was to build a China+1 strategy, and that paid off well. This time, we’re betting big on Indian and Asian healthcare to provide a more affordable alternative to the expensive Western healthcare system.”

Mikhail Bohra added, “We believe this is a GTM (Go-To-Market) problem to solve. Aditya and I have both come from hardcore execution and marketing backgrounds, which strengthens our chances of solving it. The wait times in Western healthcare can exceed 100+ days for non-critical surgeries — we’re here to solve that problem with Luxora.”

Luxora Experiences is building a digital platform with transparent pricing, support services, and travel options. It is partnering with JCI and NABH-accredited hospitals and travel providers. The platform will offer services for procedures such as cosmetic surgery, cardiac care, and orthopedics.

At its launch, Luxora announced partnerships with hospital chains known for medical tourism, including Banobagi and JK Plastic Surgery Center in South Korea, Medical Park International and Memorial Hospitals Group in Turkey, and Bangpakok 9 International Hospital in Thailand. These hospitals offer services such as plastic surgery and hair transplants.

In addition to these international alliances, Luxora has secured partnerships with top-tier hospitals across India. Institutions such as Apollo, Medanta, Max Nanavati Hospital are now part of Luxora’s trusted network.

Luxora is developing CureMeAbroad, an AI-powered platform that helps users find suitable treatments, destinations, and hospitals quickly. By answering a few questions, users receive personalised options based on their needs, budget, and travel plans. CureMeAbroad simplifies the decision-making process, while Luxora manages the logistics after the choice is made.