afaqs! news bureau
People Spotting

Famous Innovations appoints Melvin Jacob as creative head, Bangalore

Famous Innovations has announced the appointment of Melvin Jacob as Creative Head, Bangalore. With Melvin, comes a new hybrid creative team with talent across art, copy, music, editing, illustration, etc. Jacob joins from Propaganda Digital where he was Creative Head. In his career of 21 years he has worked at agencies like McCann, Ogilvy, Lowe across Malaysia, Dubai and India. His 'Give a Beat' campaign for Max Group has led him to win a Spikes Grand Prix in 2018.

Speaking on his new role at Famous, Jacob said, "Having worked across all kinds of setups, I found Famous' Hybrid approach most exciting for today's turbulent times. I've been following their work for several years and it's amazing how much they have grown in a short span of time. This step for me is a chance to build a truly future-facing ecosystem and I am glad to have complete support in doing that. I look forward to taking things to the next level with them."

Commenting on the appointment, Famous Founder & CCO, Raj Kamble, added, "I couldn't have asked for a more versatile leader and creative team. Melvin's greatest strength is being able to go beyond traditional ideas and seamlessly integrate technology, new media, music, filmmaking, etc. with great consumer insights. The team that he has assembled is a great representation of the future of all ad agencies. All 120 of us are behind them and eagerly await the next chapter that they will write for the agency."

Famous Innovations is a three-time winner of South Asia Independent Agency of the Year. It was also listed among the World’s Top Independent Agencies ‘16, '17 and '18 by The Network One. The only Agency to be awarded an “A” grade in the Agency Report Card 2017, its list of clients includes Nestle, Burger King, Livpure, Titan, Times Group, Lakme, Van Heusen, Mahindra, D Décor, Platinum Jewellery, etc.