GroupM India appoints Ritika Taneja as Head of E-commerce

GroupM India announces the appointment of Ritika Taneja as Head of E-commerce. In this role, Ritika will be leading the e-commerce product offerings to clients and will also be responsible at co-creating the e-commerce vision and strategy charter for GroupM India. Ritika comes with a diverse experience in the e-commerce and offline retail space. As a digital business leader, she has experience in engaging with consumer tech companies. She joins the GroupM India team with proven track record of building successful consumer-centric brands and businesses.

Atique Kazi, President - Data, Performance and Digital Products, GroupM India said, “There is a growing importance of strengthening e-commerce practices for brands in today’s digital economy and e-commerce has transformed the ways in which businesses are done in India. Ritika’s appointment is a part of our continued investment in talent, especially in areas of enormous growth opportunities, like e-commerce. With the kind of extensive knowledge in this vertical that Ritika brings to the table, I am certain that we will continue to make the e-commerce practice a GroupM differentiator for our clients and brands.”

In her career spanning over 17 years, Ritika has spent a large part working in the online and offline retail space. Her experience also includes working on several international brands managing and growing their brand portfolios.