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Hitesh Malhotra is’s new CMO

He was Nykaa’s chief marketing officer until May 2020.

Hitesh Malhotra is the new chief marketing officer at, a leading eyewear e-commerce platform.

We (afaqs!) came across this news when a press release from the company for its ad quoted Malhotra as its new CMO. Before this, he was with Nykaa, a leading beauty and cosmetics retailer as its chief marketer for five years and three months starting from March 2015 and ending in May 2020.

In a career spanning nearly 15 years, Malhotra has worked for brands such as Levi Strauss & Co,, and MSLGROUP India.

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