Infectious Advertising ropes in Siddharth Kumar as Creative Director

Infectious Advertising has appointed Siddharth Kumar as creative director. Prior to this, Siddharth took a detour into film-making. He wrote, directed and produced four short films.

Siddharth Kumar is a creative director who has spent over a decade and half honing his craft at agencies such as Ogilvy, McCann, Leo Burnett, VML, and Publicis. Along the way, he helped create memorable campaigns for a diverse range of global brands - Coca-Cola, Unilever, MasterCard, Airtel, Nestlé, Vodafone, and SBI, to name a few.

Speaking about his plans for Infectious, newly appointed creative director, Siddharth Kumar said, “My goal is to help build a culture where storytelling thrives. I believe my role is to push the envelope, stir things up, and encourage new kinds of madness.” 

Ramanuj Shastry, creative chairman and co-founder, Infectious Advertising said, “ Sid has impressed me in the short time that I have known him. He is a solid writer and a great human being. I wish him a great innings at Infectious” 

Akshay Kapnadak, chief creative officer, Infectious Advertising added “Siddharth is passionate about storytelling, curious about people, enthusiastic about the business and has a great work ethic. I'm looking forward to see what we all can build together"