He will report directly to Paritosh Srivastava, CEO of L&K Saatchi & Saatchi and Publicis Worldwide.
L&K Saatchi & Saatchi (LKSS), part of Publicis Groupe India, has appointed Samir Shanbhag as its business head and executive vice president. Based at the agency's Mumbai office, he will report directly to Paritosh Srivastava, CEO of L&K Saatchi & Saatchi and Publicis Worldwide.
Samir has over 27 years of experience in the advertising and marketing industry, and is expected to have a significant impact in his new role. He will be in charge of developing brand and business solutions, as well as leading the company's overall business efforts.
Samir has worked with Rain Creative, Dubai, Ogilvy and Contract in Mumbai, and DDB, Dubai. He was even part of the team that won India's first Gold Lion for Direct Marketing at Cannes for ICICI Children's Growth Bond in 2002.
Throughout his career, he has worked on diverse brands in categories like snacks, beverages, dairy, hair care, banking, insurance, financial advisory, travel, and logistics. Samir has experience across disciplines such as advertising, direct marketing, CRM, digital, and social media.
Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis Worldwide India said, "This year has been marked with great business wins and campaigns, making it remarkable for us. Samir's rich experience in building and growing brands makes him a valuable addition to the leadership. Having been an entrepreneur, he understands the value of client partnerships and how critical is growth and its impact on people and business stability. With Samir now onboard, I believe that the leadership at L&K Saatchi & Saatchi is stronger than ever, ready to provide powerful and effective solutions to our clients."
Samir Shanbhag, business head & EVP, L&K Saatchi & Saatchi added, "I am excited to embark on this journey with L&K Saatchi & Saatchi which is driven by the ‘Nothing is Impossible’ philosophy. The growth demonstrated in both business and quality of work over the past few years serves as a testament to this belief. I am confident that we will continue to build upon these success stories, leveraging the ‘Power Of One’ for our clients. I look forward to contributing to the agency’s growth and reputation.”