He has been responsible for making Paytm one of the top payments brands in India and has helped scale the platform’s user base.
Jaskaran Singh Kapany, Paytm’s head of marketing, is moving on from the organization, industry sources confirmed. Kapany joined the fintech cum mobile commerce company as VP - Marketing in 2015.
Prior to his assignment at Paytm, Kapany was VP, Marketing and e-commerce, at ICICI Prudential Life where he spearheaded all national brand-building and consumer initiatives. He also managed the company’s e-commerce business for a short while.
Prior to ICICI Prudential Life, he spent over 6 years at advertising agencies like Lowe Lintas and JWT having worked on consumer brands like Unilever (Rin), Godrej (Brylcreem, Nutrine), Standard Chartered Bank, Reliance Money, Baskin Robbins, Philips, De Beers (DTC), etc.