He will lead the Groupe’s expert teams of dedicated content specialists, as well as shaping further the Groupe’s creative product.
Publicis Groupe India today announced that it has further strengthened its fast-growing Content Practice with the appointment of Hari Krishnan as managing director & head, Publicis Content.
Publicis Content is a strategic ‘horizontal’ practice which can be tapped into by any Publicis Groupe agency brand, to deliver custom-created, multi-channel content solutions for brands. Its solutions span across content insight & strategy, social & influencer marketing, media content partnerships, publishing, and innovation in the Metaverse and Web 3.0.
Krishnan’s role involves bringing data-driven insight, platform content strategy, creative excellence and seamless delivery to the rapidly expanding field of branded content. He will lead the Groupe’s expert teams of dedicated content specialists, as well as shaping further the Groupe’s creative product, particularly around advice to brands about how to participate in culture.
Krishnan is a seasoned leader with a depth of experience across creative, media and integrated agencies, as well most recently at his own strategic innovation consultancy, CultureDrum, where he partnered on content innovation territories such as AR and gaming with India's leading media agencies; he co-created 'Virtual Bharat', a culture-content channel and has worked with several start-up businesses on brand strategy and storytelling.
Prior to CultureDrum, Hari was managing director Zenith India; chief operating officer Cheil Worldwide; country head Global Team Blue at WPP and executive director, JWT. He has led large global brands such as PepsiCo, Samsung, Ford and Nestlé.
Anupriya Acharya, South Asia CEO, Publicis Groupe said, “Given that more and more brands are looking for newer, continual storytelling formats, Publicis Groupe’s Content Practice is witnessing exceptional demand from advertisers for unique solutions at the intersection of media, data, and creativity. Hari with his proven track-record and passion for content is a perfect fit for the role and I am sure that he will advance our Content offering still further, through platform-fit ideation, data-led intelligence, strong IP leverage and innovation partnerships.”
Mark Waugh, chief content officer, Publicis Content Global said, “Hari’s a proven innovator with a unique blend of agency and independent start-up experience. As Publicis Groupe clients survey the new content battlefields of agile social content, immersive AR, gaming influencer marketing & the emerging Metaverse, his leadership and technical expertise will show them where and how to win in their category”.
Hari Krishnan said, “This is an incredible opportunity, and I am excited to be joining Publicis Groupe India at a time of such great momentum, expansion and growth. I look forward to bringing in best-of-breed content solutions and platform-native creativity for the Groupe’s outstanding roster of clients. The Power Of One model, encompassing capabilities like data, media, tech and production offers so much more potential for innovative, agile and scaled content that elevates brands and help them lead in a challenging, dynamic environment.”
Krishnan replaces Ravpreet Ganesh, who is now moving on from the Groupe. “ Ravpreet’ s contribution is invaluable. She’s played multiple roles within the Groupe over the years and has been integral to our growth and success. We thank her and wish her all the very best in future endevaours.” said Acharya.