He has previously worked with Star Sports, Channel [V] India and VIP Industries.
ShareChat, India’s leading social media platform, today announces the appointment of Akshat Sahu as director, marketing. With over 15 years of experience in branding, marketing, consumer research, strategy, sales and P&L management, Akshat has worked with companies like Disney - Star India in Sports and Entertainment verticals and VIP Industries. He will lead all the marketing efforts at ShareChat, drive the platform towards a more accelerated growth among the user community, and build top of the mind recall in the branding and advertising community.
Prior to ShareChat, Akshat was heading marketing for Emerging Sports at Star Sports, which is now part of Disney. He led the marketing strategy for diverse Indian sports, including football, kabaddi, hockey and badminton. He also led tshe entire marketing and strategy of Channel [V] India in his earlier role at Star India.
At ShareChat, he will be reporting to Ajit Varghese, chief commercial officer, Moj and ShareChat.
Welcoming Akshat to ShareChat, Ajit Varghese said, "Akshat brings in a strong set of skills and his expertise in branding and marketing will add a lot of value to our team. He is a proven marketing leader with strong strategic acumen, in-depth consumer insights and highly efficient operational focus. We hope he will bring immense value and spread our brand reputation across the diverse group of stakeholders as we continue to build ShareChat on our long-term strategy."
Joining ShareChat, Akshat Sahu, director - marketing, ShareChat said, “I have always been intrigued by the diversity of India and it is a special opportunity to be working with a company that is pioneering the Indic language conversations in the internet space. I am looking forward to contributing to the company’s growth with my core area of expertise and making ShareChat a household name in India.”
Alumnus of Mudra Institute of Communications, Ahmedabad (MICA), Akshat has been instrumental in building a vibrant sports culture in India and a deeper connection with the consumer by unlocking the potential of local insights and communication in various Indic languages across the country.