Singapore Tourism Board appoints Lim Kean Bon as Area Director, India, South Asia, and Africa

The Singapore Tourism Board (STB) announced Lim Kean Bon's appointment as area director for India, South Asia, and Africa on September 1st. He will succeed Raymond Lim as the India market lead based in New Delhi and be responsible for STB's promotion and travel trade engagement activities in Northern and Eastern India to sustain and grow affinity for Singapore from leisure travelers. In addition, Kean Bon will be responsible for business development efforts to secure visitorship across India to Singapore in the Cruise and Meetings, Incentives, Conventions and Exhibitions (MICE) segments. He will also lead his team in engaging consumers in other regional markets like Bangladesh and South Africa.

Speaking on this appointment for Singapore Tourism Board (STB), GB Srithar, regional director, India, Middle East, South Asia & Africa (IMESA), said, "We extend a hearty welcome to Kean Bon as he joins our dynamic team. I believe Kean Bon’s leadership in driving experience development for a leisure precinct and his past tenure in the Singapore Exhibition & Convention Bureau (SECB) places him in good stead to take on this role in STB New Delhi, particularly in this pivotal moment of anchoring Singapore as the premier lifestyle and business destination for Indian travellers.”

Kean Bon began his career as an urban planner in Singapore and joined the STB infrastructure planning and management division in 2015. In 2017, he moved to the SECB team where he managed destination bids and account servicing activities for large-scale business meetings and conventions organised by global associations. Prior to taking on the STB New Delhi leadership role, Kean Bon led STB’s Lifestyle Precinct Development team from 2020 to 2023. In his new role, Kean Bon said he is excited to join the STB IMESA team and build on the good work and strong partnerships forged by his predecessor Raymond.