Snapchat strengthens India team with key leadership appointments

Snapchat is strengthening its leadership team in India, a key growth market, with strategic hires across content, partnerships, augmented reality, growth, and sales. With these hires, Snap has doubled the size of its India team since last year to serve the growing community of Indian Snap chatters and underscore Snapchat's substantial and long-term commitment to the region.

Discussing the expansion of Snap's team in India, Pulkit Trivedi, managing director Snap Inc. - India adds, "Snapchat’s unique appeal to Gen Z lies in its authentic engagement with real friends and family. This appeal has fueled our rapid growth in India demonstrating our strong resonance. India presents a unique & large opportunity for us to invest and grow. With this leadership team in India we are committed to serving our community, building value for advertisers, creators and AR developers and contributing to India's digital adoption.”

Joining the Snap team as the director - content, partnerships and augmented reality is Saket Jha Saurabh. With over two decades of leadership at the forefront of digital media, Saket has played a pivotal role in shaping the landscape of content creation and distribution. Previously, he led Meta’s partnership with Creators, Public Figures, Media Companies, he was CEO at #fame, a Creator venture. Saket set up the digital media business for Bloomberg, marketed iconic media brands CNBC & ‘Aaj Tak’ and managed Corporate Development at India Today & Network18, and handled Coca-Cola at Leo Burnett.

Saket will also be leading the charge of building Snap’s AR creator ecosystem where creators, developers are tapping into Snap’s community engagement and excitement about augmented reality today and its vast potential for the future.

Chirag Kohli comes aboard as the head of growth. With a decade's experience at Amazon, Chirag will focus on intensifying user acquisition, engagement, and revenue expansion efforts. Driving revenue growth through strategic relationships are Amit Ojha - India agency lead, Neha Jolly Sawhney - India sales head and Yagnesh Ravi - ads solutions lead.

Amit comes with over two decades of industry experience in brands like Amazon and Meta, and has a proven track record of driving growth, engagement, and revenue through strategic partnerships and impactful campaigns.

Neha has a rich background in sales strategy and management spanning over two decades. Prior to her new role, she was leading the digital innovation sales practice at Amazon Web Services (AWS), following impactful tenures at Concentrix and IBM India.

Yagnesh has over a decade of expertise in digital advertising, including more than five years at Meta, and has helped businesses build ad campaigns that deliver impact and business results.

Leading Snap’s efforts to build trust with the Government of India, is Uthara Ganesh, head of public policy for India and South Asia. Prior to this role, Uthara led Amazon Web Services' (AWS) and Amazon's public policy efforts. She also served as public policy lead to Rajeev Chandrasekhar from 2014 to 2017 and as a LAMP Fellow in 2010-11. Rashmi Dastidar, head of integrity and compliance for APAC and EMEA brings seventeen years of risk and compliance experience with time at WhatsApp (Meta), Deloitte, International SOS and Control Risks, enhancing Snap’s risk and compliance practices across the region.

Lekshmi Geetha, head of people for India, has extensive experience from her roles at Netflix and Disney, focusing on driving organisational success through effective people management. Poonam Nikam, head communications for India, Singapore & Japan, has spent over fifteen years developing integrated communications strategies for TikTok, Sony Music, and Bharti Airtel, significantly boosting brand visibility and stakeholder engagement.