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Soothe Healthcare appoints Samta Datta appointed as the new General Manager, Marketing

Samta will spearhead the company’s marketing function for all its leading brands- Paree, Pariz and Super Cutes diaper.

Soothe Healthcare, a home-grown feminine & personal care company has announced the appointment of Samta Datta, as the new general manager, marketing, as a part of expansion of its management team.

This appointment comes after a series of senior and leadership recruitments in recent months across other key verticals demonstrating the company’s expanding charter and commitment to its growth strategy.

As a part of her role, Samta will spearhead the company’s marketing function for all its leading brands- Paree, Pariz and Super Cutes diaper.

Samta comes with over 16 years of experience in senior leadership roles at companies such GREY Worldwide, McCann-Erickson, Ogilvy, and Lowe Lintas. She also did a stint at B2B media firm United Business media, where she led the marketing function. Her last assignment was with GoAir, where she was General Manager Brand and Marketing.

Samta started her career with advertising where she spent more than a decade working on global and indigenous FMCG brands across hair care, skin care, and personal care, food, beverages categories. Her extensive FMCG experience and skills in marketing feminine & beauty brands, will be key in building brand portfolio at Soothe.

In addition to marketing function, Samta will also be managing internal and external communication, for Soothe Healthcare as a thought leader within the category.

Commenting on her appointment, Sahil Dharia, founder & chief executive, Soothe Healthcare, said “Besides her expertise in understanding FMCG brands, Samta has blend of dynamic thinking and drive, to translate the vision into reality, which are few of the core values at Soothe HealthCare. Her capabilities will add immense value to Soothe that is slowly becoming a name to reckon with in the feminine hygiene space”

Samta Datta, general manager, marketing, Soothe Healthcare, said, “I am thrilled to be part of the team that is responsibly innovating in feminine care category. Brand Paree has the intent & potential to expand and transform the category in India. I look forward to build this road ahead”.