afaqs! news bureau
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Swiggy's Creative Director Shikha Gupta moves on to join a Fintech startup

She has joined Slice as Creative Head.

slice, India’s largest credit card challenger start-up, today announced the appointment of Shikha Gupta as its Creative Head.

Shikha comes with over 13 years of experience & was featured in Impact Magazine’s Top 50 most influential women in 2020. In her previous role as the Creative Director at Swiggy, she helped the team to scale up and delivered some notable creative campaigns for the brand. Prior to this, she was associated with brands and agencies like Urban Ladder, Rediffusion, ideas@work, and Grey Worldwide to name a few.

Commenting on this development, Shikha Gupta, Creative Head, slice, said, “As a brand built by and for the new generation who are always seeking for the simplest and coolest experience, slice is doing all the justification for the mission to demystify the world of finance. I’m excited by the creative challenge this poses and look forward to making slice one of India’s most-loved brands.”

Shikha’s appointment comes at a crucial point, as slice is scaling up the business. The brand rolled out its first ad campaign highlighting the key USP of its super card - its speed. The campaign demonstrated why slice is the card of choice for millennials & Genz.