The Walt Disney Company elevates Saket Arbhi to Director of Brand Management

The Walt Disney Company elevates Saket Arbhi to director of brand management. In his new role, he will oversee corporate brand management, brand strategy, and stewardship for Disney, Pixar, Marvel, Star Wars, and National Geographic across India.

He took to LinkedIn to announce the same.

His responsibilities cover all business segments, including OTT, linear television, studios, consumer products, and live entertainment. He will provide counsel to senior management, oversee approvals for branded content, products, marketing, and digital activities, and act as a center of excellence for brand and marketing strategy. He will report to Disney's Global Headquarters in Burbank.

Arbhi has two decades in brand management, marketing, partnerships and digital at leading media organisations. He specialises in brand development and management, franchise, strategy, marketing, communications, partnership, digital, brand advocacy through public relations.

Throughout his career, he has worked with organisations like Sony Entertainment Television, Zee Entertainment Enterprise, and Star India.