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Tonic Worldwide appoints Viacom18's Nishant Gopalia as Senior VP-Media & MarTech

In Viacom18, Gopalia led the digital media unit for its sports vertical.

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Tonic Worldwide has appointed Nishant Gopalia, a digital marketing professional as senior vice president (VP)-media and martech, based out of its Mumbai office.

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With over 18 years of experience in the digital media landscape, Gopalia has a proven track record of working with both agencies and brands. In his most recent role with Viacom18, he led the digital media unit for its sports vertical - managing media campaigns for some of their sports events like FIFA World Cup, IPL, BCCI Cricket tournaments. Gopalia has agency experience with GroupM, PHD, and Performics, working across sectors like Entertainment, OTT, FMCG, Banking, and D2C.

Commenting on his role, Nishant Gopalia said, “I am excited to join the talented team at Tonic Worldwide. The agency is known for its strong association with leading brands, and I am looking forward to driving the media practice alongside exceptional talent and strategic partners. Our goal is to deliver media solutions that not only drive results but also help our clients meet their marketing and business objectives."

Commenting on the appointment, Chetan Asher, founder and CEO, Tonic Worldwide, said, “We have been in the process of taking steps to strengthen our media practice and build a stack of MarTech tools that can enhance value for brands in an increasingly ROI driven world. Gopalia brings in a unique blend of agency-driven expertise and a deep understanding of brand needs, making him the perfect leader to steer our media unit with rigour & vision, to drive breakthrough innovations and growth.”

Tonic Worldwide Network18
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