VMLY&R India appoints Saurabh Saksena as Chief Executive Officer

Global brand and customer experience agency, VMLY&R, announced the appointment of Saurabh Saksena as Chief Executive Officer of VMLY&R India. He will be based out of Mumbai and will report to Hari Ramanathan, CEO- VMLY&R, South and South-East Asia and Japan.

Prior to this role, Saurabh was president of Red Fuse Communications, India, the WPP agency that manages Colgate Palmolive. In this role, he was tasked with offering client businesses the ‘best of WPP’ – which helped him to grow his expertise in social, CRM, full-funnel management and new-age media. Before this time, he was chief executive officer at both JWT and Ogilvy, Malaysia.

In his new role, Saurabh will drive the integration of VMLY&R’s capabilities across India – from creative excellence to transformational solutions at the intersection of brand and customer experience (BX & CX), data, platforms and commerce.

Based across 3 India offices in Mumbai, Delhi, and Chennai, VMLY&R India has become one of the most cutting-edge agencies in the WPP ecosystem, delivering innovations for Unilever; building strong domestic brands like IDFC First Bank, and redefining rural marketing in the country.

The network has expanded over the past two years to include Social Creative Agency The Glitch, and VMLY&R COMMERCE to scale shopper, retail activation, experiential and rural marketing practices. They operate as one company with distinct capabilities under the leadership of Saurabh Saksena.

Commenting on his appointment, Saurabh Saksena - CEO, VMLY&R India, said: “I’m thrilled to take up this new role and lead the VMLY&R operations in India. The agency houses a great pool of talent across specialisations that don’t usually exist together in a single agency, making it well-positioned to harness creativity, technology, and culture to create connected brands. VMLY&R has outstanding growth potential in India, and we will continue to build on this foundation.”