Wondrlab appoints Bharatesh Salian as President – Digital

Wondrlab, the marketing transformation company, has appointed Bharatesh Salian as president – digital. With over two decades of experience at the intersection of digital strategy, data intelligence, and creative technology, Bharatesh’s appointment bolsters Wondrlab’s mission to deliver full funnel technology-powered marketing solutions that drive measurable business impact.

Bharatesh has held leadership roles at marquee networks including Interpublic Group, Publicis Groupe, and Omnicom Media Group. Most recently, he served as SVP – marketing science & CX at FCB/SIX, where he led data-led CX transformation for brands like Amazon, HDFC Bank, Aditya Birla Capital, and JioMart. He has also helmed digital business strategy and transformation mandates across FMCG, BFSI, real estate, fashion, auto, and government verticals.

In his new role, Bharatesh will lead Wondrlab’s digital practice, integrating performance, experience, content, and commerce. His responsibilities will also include enhancing the company’s capabilities in social media innovation, digital storytelling, and AI-powered marketing intelligence, to build agile and insight-led solutions.

Speaking on the appointment, Sanju Menon, COO at Wondrlab, said, “Bharatesh is a rare blend of data-first thinking and deep creative empathy. His ability to scale transformation across verticals and his obsession with outcomes make him the perfect fit for where we want to take Wondrlab next. Winning on digital platforms and developing communication solutions that resonate with consumer behaviour is primary today. And Bharatesh will lead that charge.”

Bharatesh Salian shared his excitement about the new chapter, “Wondrlab is a melting pot of creativity, tech, and purpose—and that’s exactly the kind of place where the future of marketing is being rewritten. I look forward to partnering with the amazing talent here to build unified, measurable, and scalable solutions for brands in India and beyond.”

At Wondrlab, he will focus on evolving the company’s integrated full funnel digital offerings with an eye on both business results and consumer resonance.