Prior to this, he was with Aditya Birla Sun Life Asset Management.
YES Bank has recently appointed Ravi Chopra as senior vice president. He joins after a 5-year long stint with Aditya Birla Sun Life Asset Management as deputy chief manager - marketing.
A professional with more than 15 years of experience in banking and insurance sector, Chopra has worked across developing marketing and communication strategy, e-commerce, business development, brand identity, brand campaign, product launches, cross-selling, analytics, client-servicing, CRM program, Direct Marketing, lead generation program, market research, online marketing.
In the past, Ravi has also worked with Star Union Dai-ichi Life Insurance, Kotak Life Insurance, SBI Life Insurance and WWF India.