CTV

As Shark Tank India turns five, Sony bets on scale across TV, OTT and connected screens

How falling TV ad volumes are creating a new growth moment for marketers

Inside Swastik’s roadmap to reach 90% CTV households through FAST channel

NEXad launches SocialSync, converts social media posts into Interactive CTV ads

MiQ report tracks India’s rapid growth in CTV and streaming habits

Taboola partners with LG Ad Solutions to link CTV reach with digital performance

Interactive CTV: Beyond the myths, towards the future

Netflix launches new ‘Monthly Active Viewers’ metric to better reflect its 190mn ad viewers

Tier 2 and 3 cities: The new epicentre of India's CTV-led brand growth

CTV’s next act: Redefining its place in the 2025 marketing game