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Gauri Chaudhari

Can one ointment do the job of Burnol, Soframycin, Boroplus, Ring Guard?Advertising
Can one ointment do the job of Burnol, Soframycin, Boroplus, Ring Guard?
By Shreyas Kulkarni
Apr 02, 2021 05:30 IST 5 Min read
Dettol’s laundry sanitiser ad arrives at a time when the segment is more cluttered than cleanAdvertising
Dettol’s laundry sanitiser ad arrives at a time when the segment is more cluttered than clean
By Shreyas Kulkarni
Mar 19, 2021 05:20 IST 3 Min read
Low calorie sweetener Sugar Free extends brand to premium dark chocolate; will health freaks take a bite?Marketing
Low calorie sweetener Sugar Free extends brand to premium dark chocolate; will health freaks take a bite?
By Shreyas Kulkarni
Nov 13, 2020 05:30 IST 6 Min read
Voltas Beko refrigerators claim to keep vegetables fresh up to 30 days... what's cooking?Marketing
Voltas Beko refrigerators claim to keep vegetables fresh up to 30 days... what's cooking?
By Shreyas Kulkarni
Nov 04, 2020 05:20 IST 4 Min read
2020 creates 'fabric sanitiser' sub-segment within laundry; will it stick?Marketing
2020 creates 'fabric sanitiser' sub-segment within laundry; will it stick?
By Aishwarya Ramesh
Oct 06, 2020 05:30 IST 5 Min read
Dettol takes on surface disinfectants and sanitiser sprays while it reaffirms its 'protection' identity in new adAdvertising
Dettol takes on surface disinfectants and sanitiser sprays while it reaffirms its 'protection' identity in new ad
By Shreyas Kulkarni
Aug 10, 2020 05:10 IST 4 Min read
Dabur launches 'Sanitize' soap; a look at the 'immunohygiene' segmentMarketing
Dabur launches 'Sanitize' soap; a look at the 'immunohygiene' segment
By Aishwarya Ramesh
Jul 30, 2020 05:10 IST 5 Min read
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