MMA
IRCTC's Twitter clapback can be a lesson to brands on programmatic media buying
The human brain needs less than half a second to engage with mobile advertising: MMA research
"Ad fraud is not just about bad traffic, it's also about organic traffic": Dhiraj Gupta, CTO & founder, mFilterIt
Rural India enabling mobile internet growth in India: Mobile Ecosystem and ad-Sizing Report 2018
Presentation: Indian mobile internet users love ads with downloadable content