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OTT streaming in India

Kushboo SlayGuest Article
How falling TV ad volumes are creating a new growth moment for marketers
By Khushboo Mulani
Dec 18, 2025 04:50 IST 3 Min read
ott 2024OTT Streaming
From SVOD decline to pause ads, the rollercoaster ride of OTTs in '24
By Nisha Qureshi
Dec 26, 2024 05:00 IST 3 Min read
Small payments, big impact: Digital content companies adopt sachet culturePOV
Small payments, big impact: Digital content companies adopt sachet culture
By Akshit Pushkarna
Sep 12, 2023 05:30 IST 5 Min read
Will tension around Amazon Prime's 'Tandav' tighten the I&B's noose around OTT content?Guest Article
India’s OTT growth story: the past, the present and the future
By Shailesh Kapoor
Jan 16, 2023 05:00 IST 4 Min read
At 26%, rural areas witness higher growth in OTT audience in 2022: Ormax reportOTT Streaming
At 26%, rural areas witness higher growth in OTT audience in 2022: Ormax report
By Benita Chacko
Dec 08, 2022 05:20 IST 3 Min read
Beyond binaries: understanding India’s entertainment landscape in the post-pandemic worldGuest Article
Beyond binaries: understanding India’s entertainment landscape in the post-pandemic world
By Shailesh Kapoor
Oct 06, 2021 04:40 IST 4 Min read