Praful Akali

At what point does a long-form ad become digital content?

"Nicotex looks like regular chewing gum; consumers tend to chew it like that..."

Ayurveda Advertising: The Patanjali Effect

When was the last time you saw a TVC that specifically addressed gym-goers?

Amit Akali on #LaughAtDeath video shoot: "The mood was never morose"

Medulla announces key appointments

Chyawanprash in a Capsule?

Cannes Special: The Akali Brothers on their 'Agency of the Year' title

What's Your Problem's film on palliative care gets 200 nurses to share screen space

What's Your Problem bags Citrus Pay's creative mandate