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The anatomy of Society Tea: what goes into making Maharashtra’s favourite cup of teaMarketing
Legacy, blends, and a digital pivot: Decoding Society Tea's marketing playbook
By Kausar Madhyia
Feb 12, 2026 05:30 IST 6 Min read
Tanmay PrustyMarketing
Inside Crompton’s reset: Marketing first, products next in a crowded durables market
By Anushka Jha
Feb 03, 2026 05:30 IST 5 Min read
continentalMarketing
India's coffee epicentre moves North as youth choose premium blends
By Cheenu Agarwal
Jan 02, 2026 05:20 IST 5 Min read
Rajah Chaudhry (left), Gary Payton (centre), Vineet Sharma (right)Marketing
Budweiser's slam dunk with NBA: Vineet Sharma breaks down the beer giant’s India strategy
By Kausar Madhyia
Jun 10, 2025 05:30 IST 5 Min read
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