TAM
9 per cent growth in number of brands advertising on IPL in 4th week: TAM
Time spent by viewers per match 10% higher than IPL 7: TAM data on IPL 8
"We will talk to MIB, but will continue to release ratings": Shashi Sinha on BARC data
TAM Adex: TV most preferred medium of advertising by durables in Q2 2014
TAM AdEx: 71% of all Personal Healthcare ads during Q2, 2014 were on TV