Ananya Pathak

Brands get musical on Instagram...

Earlier this week, Facebook announced the launch of music stickers on both Instagram and Facebook stories. What comes as a relief to Indian Instagrammers from the irritating 'Instagram music isn't available in your region' pop-up also adds to the list of tools for brands to highlight their product and services. While Instagram users are flooding the platform with latest tracks added to their stories, food ordering and delivery platform Swiggy found its own way of exploring the feature.

View this post on Instagram

⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀sound ⠀⠀⠀⠀order⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀🤝⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ track ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀

A post shared by Swiggy (@swiggyindia) on

In a series of Instagram posts, the Bengaluru-based platform paired various Bollywood songs like Chicken kukdu-ku from Bajrangi Bhaijaan, Aaj unse milna hai from Prem Ratan Dhan Payo, Pareshaan from Ishaqzaade, Koi mil gaya from Kuch Kuch Hota Hai with it's 'delivery-guy on his scooter' icon to show the food journey since the time 'hunger kicks in' to 'found your order'.

In a different article published today on afaqs!, we talked about how publishers could leverage Instagram stories to increase reach. Here we quoted Niharika Pande – strategic partner manager, News at Facebook who talked about using Instagram stories in a way that each news piece garners more attention and eventually helps publishers achieve their ultimate goal — to get readers to swipe up and actually visit the site.

She was quoted as, "Both on Facebook as well as on Instagram, there are ways in which you can drive a lot of branded content. This is where you can really participate with another brand, influencers and put together a campaign which is entirely publisher-driven.”

Also Read: Facebook and Instagram stories get a 'musical' twist

All of this seems to be making more sense looking at how the brands have latched onto the latest feature added to the photo and video-sharing social networking service.

Although Swiggy caught most of our attention, here is how other brands are going melodious on Instagram.