Mitali Patel has recently moved to e-commerce giant Amazon as marketing manager.
Prior to this, the Mumbai based digital marketer was working with media conglomerate Viacom18 where she was instrumental in devising and executing impact and performance marketing for Voot, Voot Kids, etc. along with marquee shows and movie campaigns.
As per Patel's LinkedIn bio, she joined Viacom 18 Digital Ventures with dual responsibility of product and marketing for the OTT app Voot. “I was one of the core team member of the product team responsible to identify and shortlist the best of technology and product partners,” reads her bio.
An alumnus of NMIMS (Narsee Monjee Institute of Management) Mumbai, Patel joined IdeateLabs as a media planning executive in 2008 where she was responsible for making online media plans for clients catering to different verticals.
She has also worked as senior executive media planner at Quasar Media, a full service digital agency (part of the WPP Group) for over two years.