afaqs! news bureauPublished: 20 Sep 2019, 9:03 AM
Marketing

Zomato undergoes sonic branding with new MOGO

Right after making its entry into the video content or web series, Zomato just unveiled its musical logo or MOGO. The questions that the Zomato team answered are "But, how would you recognize Zomato if the ‘visual’ part was missing? In other words, what could Zomato sound like?"

The audio brand identity has been created in collaboration with sonic branding agency BrandMusiq led by Rajeev Raja the agency's founder and soundsmith, BrandMusiq.

The Mogo can be heard on the latest Zomato app update (v14). Longer versions and adaptations of the Mogo (musical logo) will feature in the brand’s audio-visual communications as it fully integrates the sonic identity.

Watch this space for a detailed analysis of the execrcise.