Results for 'Arnab Roy'

Marketing

Coca-Cola brews a big one for the cricket World Cup and the festive season

India and Southwest Asia marketing chief Arnab Roy spills the plans of Thums Up, Limca Sportz, and Coke at a media roundtable.
Marketing

Coca-Cola’s Arnab Roy on Coke Studio Bharat, his lack of worry about its rivals, and the decreasing relevance of 30-second ads

The beverage giant’s VP of marketing says the music show won’t broadcast on MTV but will reach viewers through the show’s YouTube channel.
Advertising

Thums Up marks first-ever Paralympic Games association with #TaanePalatDe

In the newly-released campaign film, we see the athletes wearing the ‘taunts’ they received every day from people on their T-shirts.