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Results for 'Arnab Roy'
By
Shreyas Kulkarni
Marketing
Coca-Cola brews a big one for the cricket World Cup and the festive season
India and Southwest Asia marketing chief Arnab Roy spills the plans of Thums Up, Limca Sportz, and Coke at a media roundtable.
By
Shreyas Kulkarni
Marketing
Coca-Cola’s Arnab Roy on Coke Studio Bharat, his lack of worry about its rivals, and the decreasing relevance of 30-second ads
The beverage giant’s VP of marketing says the music show won’t broadcast on MTV but will reach viewers through the show’s YouTube channel.
By
Benita Chacko
Advertising
Thums Up marks first-ever Paralympic Games association with #TaanePalatDe
In the newly-released campaign film, we see the athletes wearing the ‘taunts’ they received every day from people on their T-shirts.