Results for 'Art of Motorcycling'


Why is Royal Enfield banking on ‘Art of Motorcycling’ to reach out to younger audiences?

Puneet Sood, global head - apparel business, CX and breakthrough projects, Royal Enfield, shares that the brand plans to make this campaign a recurring concept and also expand it globally.

Royal Enfield uses art to give people a taste of the riding life

The Art of Motorcycling Campaign drew 15,000 registrations says Puneet Sood, the brand's global head - apparel business. Some 84 per cent of them were non-Enfield users.