Results for 'Connected TVs'


TAM Sports launches CTV & mobile ad monitoring, verification service for IPL 2023 Live Streaming

The monitoring services will provide advertisers & media agencies with pre, during and post-match ad streaming reports within a day for IPL data users.
Marketing Initiative

Connected TVs and IPL 2023 – A Win-Win for viewers and advertisers

Nearly all the new TV sets being bought now can connect to the internet. Will this pressure OTT platforms and impact sports viewership? What’s the implication for advertisers?

OTT consumption, connected TV sales set to rise with 5G launch

Jio and Airtel are expected to launch the high-speed internet technology in October.

"Want to engage users at the TV home screen itself, without being too intrusive": Prabhvir Sahmey, Samsung Ads

A chat with Samsung Ads' India marketing head about the advertising potential in the connected TV space.