The monitoring services will provide advertisers & media agencies with pre, during and post-match ad streaming reports within a day for IPL data users.

Nearly all the new TV sets being bought now can connect to the internet. Will this pressure OTT platforms and impact sports viewership? What’s the implication for advertisers?

Jio and Airtel are expected to launch the high-speed internet technology in October.

A chat with Samsung Ads' India marketing head about the advertising potential in the connected TV space.