The six-day-long Grand Shopsy Mela is scheduled for March 12 to March 17.

The brand aims to tackle affordable men’s fashion, reaching a new audience with stylish and budget-friendly clothing.

The TVC for ‘Aaj Shopsy Kiya Kya’ campaign will air on major TV channels, digital platforms and YouTube in multiple languages.

Delivering ‘hypervalue’ is the focus of the B2C e-commerce platform Shopsy’s new campaign.

He will be exiting the company after festival sales to pursue his entrepreneurial ambitions.