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Results for 'JWT People: Vijay Shekhar Sharma,Shivaji Dasgupta, Mayur Hola Brands: Paytm'
By
Shivaji Dasgupta
Guest Article
How nostalgia is no longer authentic
Our guest author explores the need for a Heritage Brand Consortium to put a price on authenticity in the face of a culture of counterfeits.
By
Shivaji Dasgupta
Guest Article
Will Experience Alliances be the future of consumption?
Our guest author makes a case for brands to use behaviour insights to offer experience alliances.
By
Shivaji Dasgupta
Guest Article
Why brands in India must fall in love with the vernacular
Our guest author makes a case for brands to speak to consumers in their respective regional languages.
By
Shivaji Dasgupta
Guest Article
Flyers to be spoilt for choice again
With the launch of Akasa Air and the return of Jet Airways, India's airline sector is set for a reset, says our guest author.
By
Shivaji Dasgupta
Guest Article
Can ad agencies hold off on selling fads?
Our guest author says that ads will continue to pamper fads, but some intelligent self-regulation will be loved by society at large.
By
Aishwarya Ramesh
Advertising
First Cadbury's Dairy Milk and now, ITC positions cookies as 'meetha'...
The latest Sunfeast ad with Alia Bhatt repositions cookies as 'meetha,' but they're not the first ones to do that...
By
afaqs
Media
Vikram Malhotra's Abundantia makes key level appointments
By
afaqs
Advertising
Au Bon Pain to get creative with Rediffusion Y&R, Kolkata