Results for 'Mark Sinnock'


Havas Announces acquisition of performance marketing agency EPROFESSIONAL

EPROFESSIONAL will retain its independent branding and join the organization under Havas Media Network.

Brands must be ‘meaningful’ while paying attention to individual needs of consumers, say Mark Sinnock and Anirban Mozumdar of Havas

In an exclusive interaction with afaqs!, the duo talk about the definition of a meaningful brand, how to cater to Gen Z and navigating AI. They also discuss how brands can navigate media plans in a digital-first world and Havas’ vision.