The brand sees potential in Rajnigandha Silver Pearls and Pass Pass, Jyotiroop Barua, business head of confectionery told us.

This new TVC is a humorous take on a courtroom situation that highlights how the craving to have a Pulse can make people go to any lengths.

In-Content Advertising digitally embeds a brand communication into the content at the post-production phase and elevate the brand from the usual advertising clutter.

A look at the brand's creative content on the Joker movie.