Passionate about travel? Mastercard and ASEAN bring on the table, “Feel the Warmth” Campaign

he campaign aims to boost inbound travel from China, India and Australia, as well as promote travel across key intra-ASEAN corridors.

Mastercard and ASEAN National Tourism Organisations (ASEAN NTOs) have joined forces to promote Southeast Asia through a campaign that celebrates the region’s geography, culture and heritage sites, as well as the hospitality that is hallmark of its residents.

‘Feel the Warmth’ is a two-year partnership that encourages travelers to embrace curated experiences that transform even fleeting holidays into life-enriching memories.

“This is a great opportunity for our 10 member states to celebrate Southeast Asia as the world’s fastest growing tourism destination,” said Benito C. Bengzon, Undersecretary, Philippines Department of Tourism, who is also Chair of ASEAN Tourism Marketing Partnership Working Group. “By partnering with Mastercard and featuring convenient and secure ways to pay cross-border, we’re delivering on our vision of creating a cohesive ASEAN economy and sharing the vast array of exciting experiences with travelers from every corner of the world.”

“Southeast Asia offers a treasure trove of opportunity and experiences for businesses and consumers, and Mastercard’s collaboration with the ASEAN Tourism Board will give travelers even more reason to immerse themselves in the region’s dynamic environment,” said Audrey Yeo, Vice President, Marketing and Communications, Southeast Asia, Mastercard. “Mastercard understands that as consumers embark on their adventures across the region, they want convenience and peace of mind as they stay, shop, eat and play. Mastercard’s world-class technology and broad acceptance in digital payments means travelers have a seamless and frictionless way to pay for their priceless experiences.”

In addition to acceptance at over three million merchants in the region, travelers can also use their Mastercard cards to pay for local travel and small purchases. For example, Mastercard contactless credit, debit and prepaid cards can be used to pay for buses and trains in Singapore, as well as e-payments at convenience stories in Thailand and taxi apps across Southeast Asia.

We received this information in a press release.