Mistakes are crucial for producing top-notch creative work.

Alekhya Chakrabarty, Vice President - Marketing, UnstopAlekhya Chakrabarty is a dynamic entrepreneur and business leader who brings over 15 years of business and marketing expertise to his role as VP of marketing at Unstop. Here’s a little sneak peek into his work day, leadership mantra, and advice to young professionals.The best part of my job isBeing on an everyday mission with young marketers and creatives in my team to become the best version of themselves.My leadership mantraTo be a lifelong learner and create a culture of learning in the team that I lead. Being unhinged and uncomfortable with new learnings and mistakes is crucial to producing top-notch creative work.My role modelSatyajit Ray. He started his career as an adman. He could write, direct, sketch and compose music. He would have been the best marketer of all time with the GenAI tools of today to go with the myriad ideas which he used to have. My advice to young professionalsThere is nothing out there for us to achieve. The only things we can control are the controllables, so let's give it our best shot every day.Planning my next holiday toDown Under to catch the Boxing Day 2024 test match between India and Australia at Melbourne Cricket Ground.A recent ad campaign I likedPrint: The front page innovation on TOI by Amazon Prime for promoting the Poacher series.TV: The recent Cadbury Dairy Milk Kissi aur ki Khushi mein shaamil hokar dekhiye film with the boss dancing at his reportee's wedding.Packaging copy: TheWholeTruth's usage of storytelling with the copy on its outer carton.