afaqs! Pause - Debraj Sengupta, CMO and Head

Debraj Sengupta, CMO and Head - Watches, Victorinox IndiaDebraj Sengupta is a dynamic business leader who brings over two decades of business and marketing expertise to his role as CMO and Head - Watches of Victorinox India. Here’s a little sneak peek into his workday, leadership mantra, and advice to young professionals.The best part of my job isVictorinox represents Swiss precision and reliability, aligning with my values. Working with this family-owned company, known for its high quality and innovation, is deeply inspiring. The best part of my job is the passion and purpose, knowing I'm part of something meaningful and enduring.My leadership mantraMy leadership mantra is: Stay rooted in humanity.For me, leadership is about shedding your ego. I strive to be the extra hand, the third ear, and the steady force that lifts my team members out of reluctance or uncertainty. I fuel their passions, creating an environment where everyone thrives together. My role modelMy role model is Sir Ratan Tata, whom I deeply admire. His extraordinary journey blends remarkable business success with profound humility. His leadership, marked by responsibility and grace, sets him apart. Additionally, his steadfast commitment to philanthropy and his approach to power as a mantle of responsibility inspire me greatly.My advice to young professionalsMy advice to young professionals is to build their career on a foundation of authenticity, humility, and a relentless commitment to learning. Start young—read books, absorb knowledge, and cultivate a curious mind. Never stop learning.Steve Jobs said, “Stay foolish, stay hungry.”Planning my next holiday toMy next holiday will be an enchanting journey through Rajasthan's vibrant heart. Though India has gifted me countless wonders—from serene backwaters to majestic mountains—it's Rajasthan's rustic charm that captivates me most. The film Lamhe has imprinted its magic on my soul, and I’m excited to relive that cinematic enchantment.A recent ad campaign I likedBarbie capitalised on every marketing opportunity and addressed customer sentiments with precision. From a strategic pre-buzz and nostalgic marketing to extensive collaborations across media, travel, health, beauty, and retail, much of its success was organically earned. It's a case study that will be referenced for years.