afaqs! Pause - Lakshman Velayutham, Chief Marketing Officer, Ujjivan SFB

Lakshman Velayutham, Chief Marketing Officer, Ujjivan SFB

Lakshman Velayutham is a dynamic intrapreneur and business leader who brings nearly three decades of business and marketing expertise to his role as chief marketing officer at Ujjivan SFB. Here’s a little sneak peek into his work day, leadership mantra, and advice to young professionals.

The best part of my job is

Inspiring my dynamic 40-member team to craft and execute inclusive marketing strategies, placing customers at the epicentre. Our ability to empower individuals and communities through marketing is incredibly gratifying.

My leadership mantra

My leadership mantra revolves around empowerment, experimentation, and a willingness to embrace failure as a step towards success. I firmly believe in fostering an environment where innovation thrives, and each team member feels valued and is encouraged to shine.

My role model

I deeply admire those who inspire me to be the best version of myself. One such individual is Mr. Samit Ghosh, the visionary founder of Ujjivan. His dedication to purpose-driven banking and commitment to serving the unserved and under-served communities has transformed my approach to leadership.

My advice to young professionals

Embrace the chaos! In a world that is constantly evolving, the key to success lies in your ability to adapt, learn and bounce back from setbacks. Stay hungry for knowledge and never shy away from challenges.

Planning my next holiday to

Kedarnath, a serene location perfect to unwind from the daily hustle-bustle. A destination with spiritual significance, everyone must pay a visit at least once in their lifetime to seek inner peace.

A recent ad campaign I liked

Swiggy’s How to Eat like a lady campaign leveraged humour and irony to strike a chord among the audiences. It sparked a reflection on societal norms, advocating for gender equality in a light-hearted yet impactful manner.