afaqs! Pause - Preety Singh, Co-Founder and Managing Director, Boomlet Group

Preety Singh, Co-Founder and Managing Director, Boomlet GroupPreety Singh is a dynamic entrepreneur and business leader who brings 15 years of business and marketing expertise to her role as co-founder and managing director of Boomlet Group. Here’s a little sneak peek into her work day, leadership mantra, and advice to young professionals.The best part of my job isThe best part of my job is the constant stream of new opportunities. It keeps me excited to learn and come up with fresh ideas, not only helping me grow professionally but also allowing me to create innovative solutions.My leadership mantraMy leadership mantra is leading by example and adopting a solution-oriented approach to tackle challenges. By embodying the values I espouse, I inspire my team to excel and overcome obstacles.My career-defining momentRecently, I had the opportunity to participate in the Goldman Sachs 10,000 Women initiative at IIM Bangalore. I learned from the best and gained new perspectives, prompting a course correction and introducing a new horizon to my management approach at Boomlet Group.My advice to young professionalsCultivate focus and persistence. These qualities are essential for navigating challenges, achieving goals, and building a successful and fulfilling career.How I recharge on the weekendsI recharge on weekends by dedicating extra time to the gym, effectively managing my energy levels. Engaging in fitness activities rejuvenates me, and I also enjoy experimenting with cooking over the weekend.A recent ad campaign I likedRecently, I liked Ogilvy’s campaign for MP Tourism - The Tale. The ad unfolds a mesmerising tale of a storyteller, unveiling the richness of experiences awaiting in Madhya Pradesh. The narrative is beautifully woven into a folk song, brought to life through the distinctive Gond art of MP.